Amazon Prime Commercial "Lion"
In the Amazon Prime Commercial, "Lion", we find a loving golden retriever faced with a dilemma. He is unable to become friends with his new family member, the baby, because she is too scared of him. Forced to sit to the side, afraid of scaring her even more, his owner comes up with a solution after seeing his daughter play with a stuffed lion. With the help of Amazon Prime, he is able to order the dog a fake mane so that he can match the lion. Thus, the baby is much more welcoming and happier in the presence of the dog.
Much of commercial leans towards pathos, trying to pull on the audience's heartstrings through the dog's brilliant acting, the face of true sadness and desperation that only a dog can truly portray. His cautious, slow steps when approaching the baby makes the audience feel bad for the baby, and hope for a solution. The moment the baby pets the dog's head when he is wearing the mane delivered by amazon prime makes our heart melt and causes us to be thankful for the true hero: Amazon Prime.
The music also plays a significant part in the video, the lyrics tying into what the dog's inner voice may be. However, as soon as the baby accepts the dog, it becomes more lighthearted and allows the reader to find satisfaction in the new-found relationship.
The introduction of Amazon Prime into the video was subtle enough so that it didn't take away from the video, but also apparent enough so that we can go "The Amazon Prime Commercial with the dog" instead of having to describe all the details of the video on its own. It really helps put a name to the face of the video, and no matter what, we'll always remember that precious little dog face tied in with the name 'Amazon Prime.'
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