Amazon Prime Commercial "Lion"
In the Amazon Prime Commercial, "Lion", we find a loving golden retriever faced with a dilemma. He is unable to become friends with his new family member, the baby, because she is too scared of him. Forced to sit to the side, afraid of scaring her even more, his owner comes up with a solution after seeing his daughter play with a stuffed lion. With the help of Amazon Prime, he is able to order the dog a fake mane so that he can match the lion. Thus, the baby is much more welcoming and happier in the presence of the dog.
Much of commercial leans towards pathos, trying to pull on the audience's heartstrings through the dog's brilliant acting, the face of true sadness and desperation that only a dog can truly portray. His cautious, slow steps when approaching the baby makes the audience feel bad for the baby, and hope for a solution. The moment the baby pets the dog's head when he is wearing the mane delivered by amazon prime makes our heart melt and causes us to be thankful for the true hero: Amazon Prime.
The music also plays a significant part in the video, the lyrics tying into what the dog's inner voice may be. However, as soon as the baby accepts the dog, it becomes more lighthearted and allows the reader to find satisfaction in the new-found relationship.
The introduction of Amazon Prime into the video was subtle enough so that it didn't take away from the video, but also apparent enough so that we can go "The Amazon Prime Commercial with the dog" instead of having to describe all the details of the video on its own. It really helps put a name to the face of the video, and no matter what, we'll always remember that precious little dog face tied in with the name 'Amazon Prime.'
Sunday, April 17, 2016
Sunday, April 3, 2016
TOW #22- Why Slaves' Graves Matter
Sandra A Arnold is the founder of the National Burial Database of Enslaved Americans whose essay, 'Why Slaves' Graves Matter' was featured in the New York Times. In this piece, she describes the community in which she grow up in, where they would recognize all of the graves within the African American cemeteries even though several were unmarked and unrecognizable. She brings to light the current problem that the African American community is facing. There are often unmarked burial grounds for former slaves and, when a developer comes and plans to build on top of it, they find that they are often disturbing the resting places of many generations. She believes that we should be more considerate in recognizing the locations fo these graves and keep a sharper lookout on where they may be located. Thus, she created the National Burial Database of Enslaved Americans in order to keep a record of where these bodies are located so that they can be left to rest properly.
This has not been an idea that I've considered before, as most of my familiarity comes to the common marked graves. However, understanding that there are so many places in which ancestry is stored, I agree that more research should be done in order to be able to adjust the boundaries and maintain records of where bodies may be located. Not only is it unsanitary to unearth them, but unintentionally disrespectful of the person who was digging up the corpse didn't expect there to be a corpse in the first place.
Arnold also brings up the idea of a community. As a child, her family would follow the tradition of putting a bouquet of flowers on every single grave at the cemetery in order to pay respects of those that were lost within enslavement. Despite not actually knowing them, or despite them not being family, hey still continued to treat everyone equally within the cemetery. Thus, this created a stronger sense of community among them and allowed them to create a bit more of a social unity. If we are able to spread this type of idae and find more slave graves that have been developed, we may find that the unification of our African American community can grow even larger.
I believe what Arnold is doing will create a positive influence and allow old wounds to heal, perhaps not completely, but to a degree that more people can live happily.
This has not been an idea that I've considered before, as most of my familiarity comes to the common marked graves. However, understanding that there are so many places in which ancestry is stored, I agree that more research should be done in order to be able to adjust the boundaries and maintain records of where bodies may be located. Not only is it unsanitary to unearth them, but unintentionally disrespectful of the person who was digging up the corpse didn't expect there to be a corpse in the first place.
Arnold also brings up the idea of a community. As a child, her family would follow the tradition of putting a bouquet of flowers on every single grave at the cemetery in order to pay respects of those that were lost within enslavement. Despite not actually knowing them, or despite them not being family, hey still continued to treat everyone equally within the cemetery. Thus, this created a stronger sense of community among them and allowed them to create a bit more of a social unity. If we are able to spread this type of idae and find more slave graves that have been developed, we may find that the unification of our African American community can grow even larger.
I believe what Arnold is doing will create a positive influence and allow old wounds to heal, perhaps not completely, but to a degree that more people can live happily.
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