TOW #17- Suicide Squad Trailer 1

Suicide Squad was a popular comic in the DC universe consisting of the 'worst of the worst' villains serving the government as makeshift superheroes, forced to work under the simple encouragement of bombs in their heads. The team consists of Harley Quinn, Deadshot, Enchantress, Killer Croc, and many more infamous villains. Just mentioning that these guys are coming to the big screen got plenty of fans up and ready to run to the movie theater. However, there was much more than that drawing in the audience.

For those unfamiliar with the DC universe, the sense of familiarity comes with the use of Queen's "Bohemian Rhapsody". The song cuts in and out between dialogues throughout the commercial. It starts with the beginning of the song, slow in order to properly introduce the content of the film. However, as the action packed scenes begin to fill in, the fast-paced and exciting interlude of the song accompanies it. Each aspect of the music is accompanied it by the movie's audio as well, bullets matching fast-paced drum beats. As audiences who are familiar with a song know that this is definitely the part to jump in singing with no regret, encouraging a thrill along with the blast of machine guns, bombs, and other weaponry. Concluding with the song's trademark "Nothing really matters to me" after Harley Quinn breaks a window to steal a purse, it reveals the true intent of the villains: They really just don't care about this. This carefree persona sheds light to a rather violent film, and makes people question what will really happen to the characters or how they'll react.

The trailer also involves humorous dialogue interludes. In contrast to the original trailer, which was much more serious, this shows more of the humor that may be involved with the film. The dialogue includes nonchalant descriptions of each villain's abilities such as "He's a crocodile and eats people... and she's just crazy..." or Will Smith as Deadshot asking if his recruitment to the Suicide Squad was simple "cheer leading tryouts." This appeals more to the younger audience, who may be looking for something light-hearted and rigorous that appeals to their rebellious, carefree sides.

Overall, I believe that the trailer was a rather impressive. Comparing both of the trailers, one introduced a few months back, and this one about a month ago, it proves that DC is being incredibly strategic with their advertising strategies. The first was dramatic, theatrical, and suspenseful. This one was exciting, full of thrill, and colorful. This allows them to appeal to their various audiences. Two different perspectives of superhero (Excuse me, villain) movies. This ability to expand among audiences makes me believe that, while their are conflicts between how it will really be pulled off in theaters, Suicide Squad will have no problem selling tickets, even to an audience with little familiarity with the DC universe.