TOW #15- No Smoking

This is an advertisement made by the Tobacco Prevention and Cessation Program which promotes a tobacco-free society. The image depicts a young woman who has a cigarette in her mouth. The portion which is touching the cigarette directly is turning purple, and almost appears to be turning her old. Her teeth also appear to be rotting and turning yellow. This develops the idea of a decomposing or sickly figure, connecting the idea to cigarettes. This makes the viewer believe that smoking cigarettes results in this disfigured image. The contrast between the healthy side of the face and the sickly side causes the viewer to instantaneously compare the two and choose which one they would rather have. The obvious answer is that they would prefer the right half of the image. The text that is considered important is bold and written in a way that a magazine would write it, such as having eye catching titles to for wait loss or new makeup looks. In this case, it addresses cigarettes indirectly in the text by saying 'quit'. However, the text does not direction mention quit. It makes the reader develop the connection themselves between the fact that cigarettes do not make someone look better. Considering the style of this advertisement, which is similar to a fashion magazine cover, this advertisement seems to have an audience directed towards women, who may be worried more about how they look as they age. Overall, I think this is rather effective and eye catching with its techniques. It is also well placed with the time, as the amount of women smoking is slowly increasing. This is a good way to discourage them from doing so. I'd be interesting in seeing any advertisements that this program may develop directed to men, as it may be significantly different from the women's advertisements.