TOW #10- Denver Water

Denver Water is an industry that provides clean water to the communities within the city of Denver and surrounding suburbs. They often advocates healthy and limited usage among the community as to make sure the residents within Denver do not use more than they need. This image depicts an orange park bench with only the width of a single person available for seating. The white words on it read "USE ONLY WHAT YOU NEED." The capitalization and contrasting colors between the bench and the words allows it to pop out to the audience and grab their attention. Initially, the audience may only make the connection between the statement and the bench. However, once they read that it is from 'Denver Water', they then comprehend that the true message that is being stated is that the reader should only use as much water as necessary. Using the connection between the two allows the audience to fully understand the reasoning behind it. Had this been an entire bench and they used space to sit than they needed, the reader would be considered obnoxious, rude, or even greedy. The statement written upon the seat implies that is how the reader would appear if they were to do that with their water supply as well. I believe Denver Water did a brilliant job when executing their advertising methods. As their audience is assumed to be the general public, as almost everyone uses running water. Placing their advertisement in a public place on such a common, day-to-day item allows it to grab the viewers attention. It almost serves as a puzzle or a guide to lead the reader to the real purpose of the message written upon the bench. Not only is it a creative and witty way to state their purpose, but it is also very interesting and allows the reader to almost interact with the message themselves.